About Health Advisory Plus
Dedicated to empowering individuals through evidence-based plant-based nutrition education and personalized dietary guidance.
Our Story
Health Advisory Plus was founded on a simple yet powerful belief: that everyone deserves access to personalized, science-informed nutrition guidance tailored to their individual needs and lifestyle. Our journey began when our founder, a registered nutritionist with over fifteen years of clinical experience, recognized a gap in the market for accessible, compassionate plant-based dietary consultation.
What started as a one-person practice in Lund has grown into a comprehensive online nutrition advisory platform serving clients across Sweden and beyond. We've worked with individuals of all ages and health backgrounds, helping them understand how to transition to or optimize plant-based eating patterns for sustained wellness and vitality.
Today, Health Advisory Plus remains committed to demystifying plant-based nutrition, breaking down complex concepts into practical, actionable strategies that our clients can implement immediately in their daily lives.
Our Mission & Values
We exist to inspire informed dietary choices and foster a supportive community around plant-based nutrition.
Empowerment Through Education
We believe that knowledge is power. Our role is to equip individuals with accurate, up-to-date information about plant-based nutrition so they can make confident choices aligned with their values and goals.
Personalized Care
No two individuals are identical, and neither are their nutritional needs. We tailor every recommendation to your unique circumstances, preferences, and lifestyle factors for meaningful, lasting results.
Integrity & Transparency
We base all guidance on peer-reviewed research and ethical practices. Our clients can trust that our recommendations are unbiased, well-researched, and grounded in evidence-based principles.
Meet Our Team
Experienced nutrition professionals dedicated to your wellness journey.
Dr. Eva Söderström
Founder & Lead Nutritionist
Dr. Söderström holds a Master's degree in Clinical Nutrition and is a certified health coach with extensive experience in plant-based dietary counseling. She has guided over 1,500 individuals through sustainable nutritional transitions and specializes in addressing specific nutrient considerations within plant-based frameworks.
Magnus Jöhsson
Plant-Based Meal Planning Specialist
Magnus brings a passion for culinary science and practical nutrition to our team. With a background in food science and nutrition, he develops our meal plans and recipe content, ensuring every suggestion is both nutritionally complete and genuinely enjoyable for clients with diverse tastes and dietary preferences.
Sofia Bergmark
Wellness Coach & Content Director
Sofia oversees our educational content and editorial direction, creating accessible articles and resources about plant-based nutrition. Her background in health communication and wellness coaching helps translate complex nutritional science into engaging, practical guidance for our diverse audience.
Per Lindholm
Client Success & Support Lead
Per ensures every client receives responsive, attentive support throughout their journey. With years of experience in health coaching and client management, he coordinates personalized follow-ups, tracks progress, and adapts our approaches to meet individual client needs and preferences.
What Our Clients Say
Real experiences from individuals who transformed their relationship with food and nutrition.
"I came to Health Advisory Plus feeling overwhelmed about transitioning to plant-based eating. Eva took the time to understand my lifestyle, preferences, and concerns. Within three months, I not only felt more energized, but I actually enjoyed my meals again. The personalized approach made all the difference—this wasn't generic advice, it was tailored specifically for me."
Anna Karlsson
Stockholm, Sweden
"As an athlete, I was skeptical about plant-based nutrition—I thought I'd lose strength and performance. Magnus and the team proved me wrong. They developed a plan that supports my training demands while aligning with my values. My recovery times have improved, and I feel stronger than ever before."
David Ericsson
Gothenburg, Sweden
"I appreciated the non-judgmental, evidence-based approach. The team never made me feel pressured to be 100% plant-based—they respected that I was exploring flexitarian eating. The resources and ongoing support from Sofia's content library have been invaluable. It feels like having a knowledgeable nutritionist in my pocket."
Rebecca Olsson
Malmö, Sweden
Our Commitment to Excellence
We maintain rigorous standards in every aspect of our work, from research methodology to client communication.
All recommendations grounded in peer-reviewed research and nutritional science.
Each client receives customized guidance tailored to their unique needs and circumstances.
Nutrition education and consultation available online for clients across Sweden and internationally.
How We Work
At Health Advisory Plus, our approach is holistic and collaborative. We don't believe in one-size-fits-all nutrition plans. Instead, we take time to understand your background, goals, challenges, and preferences before offering any recommendations.
Our process involves detailed assessments, ongoing communication, and continuous refinement based on your feedback and progress. We combine nutritional expertise with practical, compassionate guidance that meets you where you are.
Whether you're exploring plant-based eating for the first time, optimizing an existing dietary pattern, or addressing specific nutritional concerns, our team is here to support your journey with clarity, kindness, and evidence-based strategies.
Learn More About Our MethodologyFrequently Asked Questions
Questions about Health Advisory Plus and our approach.
Who are your clients?
We work with individuals of all ages and backgrounds—from those just exploring plant-based eating to experienced practitioners optimizing their nutrition. Our clients include athletes, busy professionals, parents, and retirees, all united by a desire to make informed dietary choices.
Do I need to be 100% plant-based to work with you?
No. We support a spectrum of dietary approaches, from fully plant-based to flexitarian eating. Our role is to help you find the pattern that works best for your values, health goals, and lifestyle—not to judge or push any particular philosophy.
How do your consultations work?
All consultations are conducted online via secure video calls, email, or our client portal. We offer flexible scheduling to accommodate busy schedules, and follow-up support is woven throughout the process so you're never left wondering if you're on the right track.
What makes your approach different?
We prioritize personalization, evidence, and compassion. We take time to understand your unique circumstances rather than handing out generic meal plans. Our team stays current with nutrition research and combines that knowledge with practical, empathetic guidance tailored to your real life.
Where are you located?
Our office is based in Lund, Sweden, but we provide consultation and education services online to clients throughout Sweden and internationally. You can work with us from anywhere—no travel required.
Can I access articles and resources without a consultation?
Absolutely. Our editorial content, recipes, meal planning guides, and educational articles are available to everyone. We believe in making quality nutrition information accessible to all, whether you're a formal client or simply exploring plant-based eating on your own.
Stay Informed About Plant-Based Nutrition
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Get In Touch
Have questions? Reach out to our team with feedback or content inquiries.
Have feedback about our content or want to discuss a topic for an article? We'd love to hear from you.